21 Mar

I get up everyday at 6am to get my son, Vidur, ready for school. He is 5 and loves going to school. 

In true Kashmiri style, I slide my hand in his tee and run his back (we call it “fush” in Kashmiri). Then I whisper good morning in his ear. He responds back. I ask him the same question everyday, “ache se soye? (Did you sleep well?)”. And he always responds in the affirmative. 

I place him on the pot. He then brushes. I then shower him. Dress him up. Comb his hair. Shoes. A little bit of deo. And then we head out to the bus stop. 

We are always late. Always. The bus is already there waiting for us. 

Because he takes so long getting up. What should take 5 mins takes 15-20mins. 

The other day I came really late from work. And was mentally tired. Knew I won’t be able to get up. Asked Ruchi to get him ready instead. 

At 6am she asks him to get up. He doesn’t respond. We tries thrice with not much movement. Then she says “if you don’t get up now, I will not allow you to go to school today”

That shakes him up. He gets up. Does everything by himself. 

They reach the bus stop at least 5-7 mins in advance. 


When we started nearbuy 7 months back, I had imagined building a certain kind of organization. An institution where people would love to come to work, and in the hours they would spend here they would give their absolute best. 

Without being asked. Or threatened. Or forced. 

That’s what every talk, every book, every research told me. 

People work for the larger cause. 

People do not like living in fear. They abhor insecurity. 

People value appreciation. And acknowledgement. 

Every single colleague of mine, when I asked what they like about working with nearbuy, stating the dreaded words “awesome culture”. 

I use the words dreaded, because it seemed they equated comfort with culture – “I love it here. It’s so comfortable. It’s a great culture”. 

What I wanted instead was – “this organization gives us so much in the name of comfort. I don’t deserve it. I have to get up everyday and run the best 24 hours of my day to deserve it. Every single day.”

During one of the lunches with my colleagues I was asked – what is the one thing you are always thinking?

“I am always thinking – what drives people to give their best? One side tells me – opportunities and autonomy. Another side tells me – threat”

I do not know the answer. 

I just shudder to think that Vidur will grow up believing that threatening is the only way to get work done. 

And that’s a scary world. 

4 Responses to Threat!



March 22nd, 2016 at 1:46 pm

Some people feel an itch when they are comfortable and make themselves feel uncomfortable. They are driven by their inside.

Some people get accustomed to the comfort. They need to be made uncomfortable. They need a challenge from outside.

A threat to personal goals/comfort is one way. Another way can be, throwing an interesting challenge at such people. It may be a bet, or competitiveness among teams running parallel towards a common goal.



March 25th, 2016 at 11:18 pm

this article made me think of this book:
The rise of superman by kilter


Praveen Gupta

April 1st, 2016 at 5:41 pm

Great to hear that you have an awesome office culture but sorry to say that nearbuy has now started cheating people with such an awesome culture. You people came out with referral system and gave credits to customer with validity of 01/04/2017. Then one fine day management changed that validity date to 01/04/2016 without informing to the customers.

And now the best part is till today morning the validity of the credit was 01/04/2017 and during the middle of the day it has been changed to 31/03/2016 and made all the credits expire. And when the issue has been raised, team nearbuy ignore to re-validate it.

Why do you come out with promotions when you do not have the capacity to honor it. Request you to be a fair business man and not a co-founder of a cheat company. So before boasting of your company, do check what is actually happening in the company.


Abhishek J

April 8th, 2016 at 3:47 pm

Nice. I can completely co-relate as I have a 5 yr kid too who goes to school.

Regarding ‘Threat’ Vs ‘Opportunities and autonomy’ its always ‘Opportunities and Autonomy’ that will motivate and drive people. It might be packaged differently every time, however it will always remain the #1 Motivation and driver to bring the best in you.
Threat is temporary and they will run given a little chance.

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