Scaling up

Fascinating conversation with an industry colleague, this morning. Key take away Companies don’t need to scale up in numbers, to scale up They need to scale up in mindset!

It’s big enough!

Move straight to 4:46 I would want to see this everyday of my life. And remind myself that the vision I work towards is always going to be orders of magnitude bigger than the tasks I conduct today. Don’t question your days. Don’t size the vision It’s...

What your customers will never tell you!

The Internet has a fundamental problem. You don’t get to meet your customers. They only call you or write in. And when they do so, they only share what they have been through. What they will never share, is how they feel! Experience is factual. Can be described,...

What drives cynicism in customers?

On any given day, I receive 30-50 emails from customers. I would bucket them in 3 categories – positive feedback (about things that are right or wrong with crazeal – these emails basically help us improve), enquiries (please tell me how to) and complaints...

Indian ecommerce is over-invested

It was so heartening to read about Avnish Bajaj talk about how the Indian ecommerce is over-invested (in the short term). I have maintained that a large part of the reason why ecommerce is nothing but a subsidized sales industry right now, is the investing world. A...