Gut 

5 Feb
2016

Gut is an awesome thing 

It supercedes data

It drives immediate action 

It’s based on experience 

It’s already rationalized 

It’s you 

Your judgement 

Precisely the reasons why gut is also a bad thing 

Because most people end up using gut to express fear. 

“I know I know, all the facts are right, but it just doesn’t feel right”

Gut is your enemy when you use it to represent your fears

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