We stay in an apartment complex comprising 400 odd families
And there is a 100sqft store that caters to our daily needs. Kapoor stores
Below the 100sqft display is storage, possibly 3-4X bigger. So it’s not that he doesn’t have merchandise.
2 weeks back, a 1500sqft store opened.
Scanner checkout counters
The mega retail format in our world
Kapoor stores was fucked.
Or so we thought!
And am sure Kapoor did too
Here is what he did
He realized that most parents drop their kids at the bus stop, between 6-7am. So we opened the store at 6am now
GM Mart had operating hours – starting 8am
Kapoor began to extend credit. Starting with fort nightly and going up to a month, based on retention and amount.
GM Mart was not designed to give credit
Kapoor began promoting his home delivery ferociously. Promising 15 min delivery.
GM Mart was proud of its self help format.
Kapoor started to give free eggs or bread on purchase of 500
GM Mart didn’t see why they should
Place yourself in the shoes of Kapoor. And ask yourself – what would you have done?
I love Kapoor stores. It had a choice to crib. To give up. To settle.
And it didn’t.
There is a little bit of Kapoor stores in all of us.
And a lot of GM Marts around.
Neither is destined to win. It’s a choice we make.
A belief we hold within