And I see it everyday
- The customer who thinks he should have got 2 units, because we were selling a “pair” of shorts
- The customer who thinks the order should reach him within 24 hours, because he has paid for it
- The customer who thinks that its OK to refuse the order at his doorstep, if he hasnt paid for it yet
- The customer who thinks that he should get an additional 5% off because he is buying 20 vouchers
are all right! The business has to make sure that they are understood, its not the customer’s responsibility. He doesnt owe us his time! He has other options.
We only have him!