This is so pretty, I love it!

10 May

No one says this about Facebook. Or Amazon. Or Craigslist.

People hated the new logo of Uber – but no one is complaining now.

Unfortunately – we have been hard wired to believe that looks matter. Because we have seen people get away with that, for a large part of our lives.

And we equate products with people.

Pretty products – need to be useful – to be loved. Else they are just that – pretty.

And being pretty doesnt suffice. Not for the user.

The next time you have the urge to “design” a pretty product – think of the verb that the customer would use to define the product, when they see it for the first time.

If they use the word pretty – you have done a shoddy job

Go back to work!


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