What next is an extremely easy question to answer when you are starting up. There are problems to solve, growth to be achieved, paths to be discovered and segments to be scaled.
It’s the hardest question when you are big.
Replace starting up and big with something new and something old – and you have a situation spanning everything in life. Relationships, money, career – whatever you can think.
I am guessing the ones that succeed are the ones who never ask what next. They just keep starting up. Even if it’s the same thing.