Who is your customer?

13 Sep

Everyone of us entrepreneurs is trying to solve a problem. 

A live problem. 

Something worth solving. 

Something hopefully worth a lot, once solved. 

But here is the deal about problems. Everyone has them. 

If you are about saving money, even the richest guys likes to. The extent varies. 

If you are about convenience, even the poorest guy wants it. The extent varies. 

If you are about speed, even the guy with most time appreciates it. The extent varies. 

The immediate question to ask, once you have identified the problem, is “who am I solving it for?”

“Who is my customer” 

Everyone is almost always the wrong answer. 

Good products do not speak to everyone. They know who they speak to. Ironically, that is mostly the reason why the products starts speaking to everyone eventually. 

1 Response to Who is your customer?



September 16th, 2016 at 3:02 pm


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